BUSINESSES TO GROW
BY IMPLEMENTING INNOVATIVE
ONLINE DIRECT MARKETING STRATEGY
SCULPTOS is online marketing agency with
a mission to help businesses to grow and scale.
As Brand Sculptors we test on our own projects and
implement the best working tactics that drive real
sales and more satisfied customers. We carve online
direct marketing and sales strategy and make execution
to reach measurable goals as in separate projects
and as being hand in hand full marketing business partner.
STRATEGY & ACQUISITION
As Brand Sculptors we start by sculpting online strategy for
one particular business goal. Process includes all types of
baits we can use to engage people to pay attention to your brand
on Facebook platform. It might be Facebook/Google ads, driving
people from other social platforms, emails or web pages to Messenger.
Old days are gone, new era of online direct marketing evolves and
requires to have not only informational but emotional touch with
each customer. We develop and execute roadmap of customer’s online
journey from first sight to actual purchase. We build new online
profitable marketing channel in Facebook Messenger platform.
When sales funnel is strategized, built and tested, it’s time to
launch and drive real sales or raise new engagement level depending
on goals of your channel.
Brand Sculpting / Product Sculpting
Flavors development, Brand Audit, Packaging,
Identity and Guidelines, Brand Strategy,
Communication Kick-Off Plan
Belo Granola is young company specializing in production of seven different flavors of granola.
By the way, very delicious! Market is very saturated and granola trend was decreasing for the
last couple of years. BELO is struggling to create product that will stand up among competitors
on grocery shelves, farmers markets and small boutiques and mainly will tell consumers about
unique flavors and culture of the company and its eco-principles.
SCULPTOS team developed unique concept of brand and overall strategy for later morning
products line expansion. Now Belo Granola has a vision how to jumpstart through detailed
Marketing plan.We also created eco and kids-friendly packaging and design for all seven flavors,
required sales print and digital collateral.
Unusual Babe Undercover is Los Angeles based premier producer of organic cotton lingerie for
women and teen clothes for night time. Originally UBU launched production about 30 years ago
under another name and successfully was in majority of clothing retail stores like Neiman
Marcus and Nordstorm. unfortunately 2008’ economic crisis broke the brand apart. Now UBU is
striving to establish position with a new name on online market, and breakthrough again. Still
keeping both organic product and minority women support as main pillars in business culture.
Building friendly relationships with the owner SCULPTOS felt how real girl feels herself wearing
different types of lingerie. Those insights armored us with a base for sculpting UBU’s Brand
Essence. We defined positioning, cleared offering for each product, found what kind of ladies to
target, and mainly uncovered brand message and character. Our team crafted brand vision for
the company, defined its’ values and guiding principles in order to breathe life in products
again. After all we created visual identity including packaging, logo, essential sales collateral for
startup that will be used systematically across all operational process. We love helping this
company to succeed, it is worth it!
CNL TV Channel is Russian Christian broadcasting network with media coverage across 150
countries. The team is expanding and building new offices and TV studios globally.
Throughout several years of friendship and constant technical assistance together we built two
independent studios in Seattle and San Diego. Happily we were executing construction
planning, and mainly technical planning and procurement, installations and remodeling for the
last 4 years. Our production director makes daily live broadcasts in SD location featuring
pastor’s preaching through TV channel and internet. Studios serve as a place for local and
invited guests, evangelists and Christian personas.
Flame of Fire Ministry is christian ministry located in Sacramento, CA.
The team was developing brand new TV studio during the last year for
broadcasting christian programs. Production director from SCULPTOS was
assigned to plan and direct LIVE from grand opening program ceremony.
Preparation to the Opening Day was organized though it was the first experience
for the team from Flame Ministry in LIVE directing at such a big scale.
Alex Maximov (Production Director) led the technical team, advised on future
procurement of equipment.
Polina Fridberg is professional Online Marketing Expert and Founder of
SCULPTOS agency with a power of mapping strategy and implementing innovative marketing funnels that bring growth and scale businesses.
During the last 10 years I was collecting knowledge from different perspectives,
including Corporate side like Marketing Expert in Coca-Cola, where I helped to
launch several brands nationally, Brand Manager in Nestle, worked in several
creative, event and PR agencies. All portfolio led me to create agency where
we can achieve measurable financial results for our clients with those tactics
we use ourselves.
COPYRIGHT 2017. SCULPTOS AND CARVING BRANDS
FOR BETTER FUTURE ARE REGISTERED TRADEMARKS.
ANY INFRINGEMENT ON BOTH TRADEMARKS MAY
RESULT IN LEGAL PUNISHMENT.